Do I have stock — and what did running out cost me?

Stockouts stay invisible in your numbers until somebody counts the days.

Running out is invisible in your numbers. The sales simply are not there. No report has a line called "the money we did not make while that product was unavailable", so a stockout looks like a slow month, and the reorder that would have prevented the next one never reaches the top of the list.

What we do about it

• Every day each product was unavailable, counted per product and per marketplace, eighteen months back.
• An estimate of the revenue those days cost you, based on what that product normally sells.
• Days we could not verify are marked unknown rather than counted as in stock, so you can see how solid the picture is before you act on it.
• Stock on hand next to what is selling, so you can see the next stockout coming instead of reading about the last one.

A real moment

A product looks like it is dying. Year on year the revenue is down, and the decision on the table is to discontinue it. Then the stockout view shows the product was unavailable for thirty-one days across the year, most of them in its two strongest months. It is not a declining product. It is an under-ordered one, and the fix is a purchase order rather than a funeral.

A composite scenario, drawn from patterns we see repeatedly — not a named customer's result.